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Bringing Creativity to Play

Creativity News

Creativity, Inc. was founded in 1998 in San Carlos, California by veteran production professionals. Our mission is to serve toy, learning and children's entertainment developers with the very best design, development and engineering services. A full-scale development support group with teams covering a broad array of disciplines, Creativity provides an unparalleled slate of professional services for discerning developers of all sizes.

We invite you to explore our wide range of capabilities and some of our work - and then contact a representative to discuss your development needs—and discover why your toys deserve Creativity.

Playing at Creativity

Creativity is looking for child playtesters to help make our ideas great! Interested in having your kids test new toys, games, or apps? Fill out our form and we'll contact you as soon as an opportunity arises!

Take a look at our new site!

Find out what makes our founders tick! Learn More

Creativity and Global Toy Experts partner for World Congress of Play, a conference that will bring the world's play industries together from September 9-11, 2013. Learn More >>

World Congress of Play is interviewed by Toy Book! Learn More >>

RokLienz: On Tour! is launched! Learn More >> Download Here >>

Creativity and Global Toy Experts release a press release about World Congress of Play. Learn More >>

Nancy Zwiers, one of our invention collaborators, won Women in Toys Wonder Women award for Designer/Inventor! Learn More >>

Creativity and Silverlit Ltd. debuts RokLienz toys at CES Learn More >>

Creativity launches second iOS app, RokLienz: Rok Out Concert! Learn More >>

LeapFrog's Poppin Piano wins the 2012 Oppenheim Toy Portfolio Gold award Learn More >>

Creativity launches their debut iOS app, Do-Re-Mi 1-2-3! Learn More >>

Creativity launches mobile website in advance of their debut iOS app, Do-Re-Mi 1-2-3! Learn More >>

Creativity again contributes to Hot Holiday toy lists for 2011. We're represented on both Toys R Us and Kmart's new lists.

Mattel's Sing-a-ma-jigs wins three TOTY awards. Learn More >>

Creativity contributes to hot holiday toy sales...over half of the items mentioned here: Learn More >>

Inspire, Ltd

In 2006, we saw a need for Asia-based engineering, development, and support, and opened our Hong Kong subsidiary, “Inspire Ltd.”, in HK Science Park providing HK/China based engineering, development and support with a highly experienced team of electronics and hardware engineers and project managers. The close relationship between Creativity and Inspire allows us to make the most of the respective advantages of Domestic and Far East development.

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Creativity will fully support and manage projects at the scale required by the current and future demands of the children’s entertainment and learning industry. In addition to end to end management of content and software development, we have also developed and managed complete large scale projects including direction, documentation and support for Far East programming and manufacturing.

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Translation and localization services include basic translation of scripts, collateral, and songs; cultural review, and localization production, as well as age and culturally appropriate play and learning review and production.
We offer considerable experience and resources for all phases of localization. On staff are seasoned directors and editors with native fluency in many languages (we are proud to have in-house fluency in English, Spanish, French, Italian, German, Mandarin, Cantonese, and Korean). We have established partners in major UK, European and Asian media centers to support all aspects of localization

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Our staff includes three music composers and four additional sound designers. In addition, we have a network of skilled contractors we can handle any demands for music development. We have created 10,000 original music arrangements and compositions in every technical configuration used in our industry. Last year we delivered over 1,000 pieces of midi platform and 1,000 pieces of wav platform music, largely for license driven, learning oriented platforms, and our team has created over 10,000 original music compositions and arrangements created in over 5,500 SKUs.

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Our staff of software engineers has decades of experience in the interactive entertainment and children’s entertainment and toy areas. Specialties include tool development, build engineering, animation, interface, hardware protocols and project management. Our expertise encompasses a wide array of development challenges. From animation to ZIF sockets, we can provide the skills and experience to support development from concept to code release. You can count on our team to make the best engineering choices involving software, electronic hardware, mechanical, support, and sourcing.

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The Creativity Gameplay Department offers a full range of services for product development.  We support projects in the earliest stages of development all the way through final production.  We pride ourselves on consistently developing compelling interactive design and documenting it in a clear, bullet-proof way.

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We offer illustration and design services, including  concept boards, character design & development. Our artists are well versed in 3D (Maya & 3ds Max), Flash, “Sizzles,” and ”Plug N Play” games - all platforms, LCD pixel animation, motion mechanical design

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Invention and Licensing

  • Concept Ideation and development
  • Intellectual Property Development
  • Marketing and Licensing
  • Property Management and Accounting